- Trump Media & Technology Group reported acquiring 1,510 BTC, valued at about $112 million, in the third quarter of 2026.
- The company’s total exposure reached 15,649.14 BTC by September 30, 2026, alongside Bitcoin ETF holdings and Cronos (CRO) tokens.
- Analyst Ali Martinez has compared Bitcoin’s recent price structure with its 2023 recovery, though the comparison depends on whether a key moving average holds.
Trump-linked Trump Media & Technology Group has disclosed a further expansion of its Bitcoin position, and the timing has drawn attention from chart analysts. The company’s latest filing shows it added 1,510 BTC in the third quarter of 2026. At the same time, some analysts see Bitcoin’s current price action resembling its rebound during 2023.
What Happened
Trump Media’s quarterly disclosure, filed with the U.S. Securities and Exchange Commission on November 9, 2026, showed the company holding 15,649.14 BTC as of September 30, 2026. That figure reflects a net increase of 1,510 BTC during the quarter. Chief Financial Officer Phillip Juhan confirmed in the company’s third-quarter earnings report that Trump Media bought 4,359 BTC in the period. The company’s gross purchases also included Bitcoin it obtained by selling its holdings in the BlackRock Bitcoin ETF.
At September 30 prices, the value of the company’s Bitcoin holdings was about $1.31 billion. The filing also shows that Trump Media owns seven million shares of BlackRock’s iShares Bitcoin Trust (IBIT). Of its Bitcoin, 11,385.20 BTC was pledged to its Bitcoin Yield Management Program, while 4,263.94 BTC was held directly.
Bitcoin is not the company’s only crypto exposure. Trump Media held 756,079,523 CRO tokens, worth about $50.34 million at the end of September 2026. The company first bought 684.4 million CRO in August 2025. The filing states that 615.98 million tokens, valued at around $41 million, were not available for sale.
Why It Matters
For investors, the filing offers a view into how a publicly listed company with a high profile is managing its digital asset treasury. Trump Media reported net income of $409.7 million for the third quarter, compared with a net loss of $54.8 million a year earlier. The company attributed the gain largely to a $378.1 million increase in the value of its digital assets and related pledges, driven by a roughly 42% rise in Bitcoin’s price over the quarter.
However, the company’s quarterly revenue was only about $3 million. That gap indicates that the reported profit depended heavily on crypto valuations and investment gains rather than on core operating income. For readers tracking corporate Bitcoin holdings, this is a useful reminder that reported earnings can move sharply with the token’s market price.
The disclosure also matters for the broader market because corporate treasuries and ETF-linked holdings are often watched as indicators of institutional interest. The pledged portion of the company’s Bitcoin, which is large relative to its direct holdings, is a detail that observers may want to follow closely.
Market Context
Analyst Ali Martinez shared a chart comparing Bitcoin’s price action in 2023 with its action in 2026. In 2023, Bitcoin rebounded from around $16,000 to $24,000, then pulled back. It tested a red moving average, which provided support near $19,000, before rebounding. The asset then rallied to above $30,000 and eventually settled back near $27,800.
According to the same chart, Bitcoin followed a similar path in 2026. It bounced from about $60,000, climbed to $84,000, and then pulled back. The price has since returned to challenge the same moving average, with the chart showing Bitcoin approaching the $74,780 level. Martinez marks this retest with an arrow. If the moving average holds, the 2023 pattern could continue. If it fails, the comparison with the earlier bull phase weakens.
It is worth noting that this is one analyst’s interpretation of historical charts. Pattern comparisons of this kind depend on which reference points are chosen, and past price behavior does not guarantee future results.
What to Watch Next
- The moving average retest: Whether Bitcoin holds the red moving average that Martinez highlights will be the key test of the 2023 comparison.
- Trump Media’s future filings: Subsequent quarterly reports will show whether the company continues to add Bitcoin, how much remains pledged, and how its CRO position changes.
- The value of pledged and ETF-linked holdings: Changes in the price of Bitcoin will continue to affect the company’s reported gains and losses, so readers should watch the difference between operating revenue and valuation-driven profit.
- Institutional activity in Bitcoin ETFs: Trump Media’s sales and holdings of the BlackRock product may signal how other corporate holders are managing their positions.
Source: original report
