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Taking Risks: Is BONK Out and Is PEPE Ready to Lead the Next Cycle?

Adam NovakBy Adam NovakJuly 10, 2025No Comments3 Mins Read
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Taking Risks: Is BONK Out and Is PEPE Ready to Lead the Next Cycle?

PEPE and BONK: Diverging Paths in the Memecoin Market

The memecoin market has seen remarkable activity recently, with BONK significantly outperforming other tokens like PEPE. This stark contrast can be attributed to a surge in momentum driven by the platform Bonk.fun, reflecting a broader shift in investor sentiment. As risk appetite returns to the market, many speculate whether this trend will lead to a capital rotation that favors PEPE in the future.

Market Performance Snapshot

After weeks of stagnant trading, the memecoin sector has made a robust comeback, reclaiming a total market capitalization of $60 billion. Recent data shows a 7.10% increase, with the 24-hour trading volume soaring nearly 80%. Among the various legacy memecoins, BONK has emerged as a standout performer, boasting a remarkable 30% increase over the past month. On the other hand, tokens like PEPE have struggled to keep pace, raising questions about its potential for recovery.

Divergence in Performance

Between late June and early July, a significant performance divergence became apparent between BONK and PEPE. During this period, BONK saw a nearly 90% increase from its previous low of $0.00001278, successfully breaking through three crucial resistance levels with strong trading volume. In contrast, PEPE managed a relatively modest 30% upturn from its base of $0.00000830. This discrepancy extended to the BTC trading pairs as well; while BONK/BTC overcame its resistance zone, PEPE/BTC remained compressed below a declining trendline.

On-Chain Momentum Shift

This divergence isn’t merely coincidental; it represents a meaningful shift in BONK’s on-chain momentum. Daily active addresses for BONK surged by over 180%, along with a 140% week-over-week increase in new wallet creations. Such metrics indicate a healthy influx of new investors and activity within the ecosystem. Conversely, during the same timeframe, PEPE dropped by 16%, unable to attract any notable investments or risk-on flows. The question remains whether PEPE can capitalize on upcoming market rotations now that BONK appears to have hit resistance.

Shifting Sentiment in the Memecoin Sphere

As the memecoin market shifts toward a risk-on sentiment, capital rotation dynamics are intensifying. Bitcoin’s entry into price discovery has prompted traders to seek out higher-risk investments—an opportunity where PEPE may take the lead. It recorded an impressive 11% increase over just 72 hours, while BONK faced an 8% retracement after hitting its supply wall at $0.000023. At this level, realized profits surged to a five-month high of $11.7 million.

PEPE’s Potential for a Comeback

In the midst of these developments, PEPE began July with an influx of nearly 10,000 new addresses, bringing total holders to a record 11.42 million. This substantial on-chain growth coincided with a breakout above the $0.000010 level, fostering a bullish reversal in the PEPE/BTC trading pair. Given that BONK is losing momentum off its supply wall, and as risk-mitigated capital flows back into high-beta assets, it’s conceivable that PEPE is strategically positioned for the next wave of momentum in the approaching cycle.

Conclusion: The Future of Memecoins

As the memecoin sector continues to evolve, the stark difference between BONK and PEPE serves as a beacon for potential investment opportunities. While BONK has captured the spotlight through impressive performance metrics, PEPE’s recent signs of recovery and growing community can’t be overlooked. Traders and investors alike will be keenly observing how capital rotation unfolds in this dynamic landscape, particularly as we move deeper into the market cycle. Will PEPE rise to reclaim its status, or will BONK maintain its lead? Only time will tell, but one thing is certain: the memecoin market is far from stagnant.

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