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Home»NFTs
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Inside the 50-Person Startup Behind the Equity Product xStocks

News RoomBy News RoomJuly 11, 2025No Comments4 Mins Read
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The Rise of Tokenized Equities: How xStocks, Backed by Adam Levi, is Revolutionizing Investment

In the ever-evolving landscape of finance and technology, tokenized equities have emerged as a trending innovation. At the forefront of this movement is xStocks, a pioneering product launched by Backed, a company founded by former Quantum Physicist Adam Levi. Established in 2021, Backed has quickly made a name for itself through strategic partnerships with leading crypto exchanges such as Kraken, Bybit, and Crypto.com, as well as blockchains like Solana and BNB Chain. This article explores the potential of xStocks, its founder’s vision, and what the future may hold for this disruptive technology.

Understanding xStocks and Its Unprecedented Growth

The hot product, xStocks, went live on June 30 and enables users to trade tokenized equities from major companies such as Microsoft and Apple, as well as various ETFs, through their existing exchange accounts. This functionality has led to a surge in interest within the Solana ecosystem. For instance, the number of Solana wallets holding xStocks skyrocketed from 4,400 on July 3 to an impressive 33,300 just two days later. These figures highlight the immense popularity and potential scalability of tokenized equities, a sector that many believe represents the next major phase of cryptocurrency adoption.

The Visionary Behind Backed

Dr. Adam Levi, Co-founder and CTO of Backed, is not a stranger to transformative ideas; his background includes a Ph.D. in Theoretical Physics with research focused on quantum effects near black holes. Levi believes the rise of tokenized equities stems from a generational shift in how people perceive financial ownership. He states that today’s traders prefer "tokens as a way to own financial stocks," deviating from older generations that relied on traditional bank notes and physical stock certificates. His insights paint a compelling picture of a future where cryptocurrencies become the go-to medium for equity trading.

A Strong Team with Unique Experiences

Backed doesn’t just rely on Levi’s vision; the company is co-founded by Yehonatan Goldman, who holds a Master’s in Cultural Heritage Conservation, and Roberto Klein, who provides legal and regulatory expertise with degrees from Tel Aviv University. Interestingly, all three founders have prior experience at DAOstack, a decentralized organization framework that faced significant challenges in 2020. Their lessons learned from DAOstack’s failure have informed their approach at Backed, positioning them to navigate the complexities of the tokenized equity landscape more effectively.

Scaling Operations with Fresh Perspectives

Backed’s team is relatively small, consisting of only 30-50 dedicated professionals. Despite its size, the company is focusing on scaling and navigating the regulatory landscape while generating innovative solutions. An intriguing part of Backed’s operational strategy involves bringing in leadership roles such as Growth Managers from outside the traditional crypto space. This inclusive approach aims to attract new perspectives and foster an innovative culture. For instance, Software Team Leader Nata Naradotski is one example of how the company is breaking conventional barriers to drive growth.

The Future of Tokenized Equities with xStocks

Currently, xStocks allows trading of 60 tokenized equities and has already listed its offerings on exchanges including Kraken and Bybit. But the future looks even brighter. Recent updates on the xStocks website indicate that a comprehensive dashboard is “Coming Soon.” While details are not officially confirmed, industry trends suggest that this dashboard will enable users to manage their tokenized equity assets seamlessly. Features may include portfolio tracking, a user-friendly trading interface, and analytical tools for asset performance, providing a comprehensive financial ecosystem.

Competing in a Crowded Market

While Backed and xStocks lead the charge in tokenized equities, they are not without competition. Established platforms like Robinhood and emerging players like Gemini partner Dinari pose significant challenges. As the industry matures, competition is sure to intensify, driving innovation and potentially reshaping the financial landscape in unprecedented ways. Backed’s focus on robust technology and regulatory compliance positions it well to navigate these challenges, further solidifying its impact on the tokenized equity space.

Conclusion: A New Era of Investment Awaits

The advent of tokenized equities, epitomized by Backed’s xStocks, heralds a new chapter in investment opportunities. With visionary leadership and a commitment to innovation, Backed is well-positioned to challenge traditional norms and capture a significant share of the emerging market. As interest in digital assets grows and user adoption accelerates, it will be intriguing to see how Backed navigates the complexities of this rapidly evolving landscape. Investors, firms, and market participants alike should closely monitor the developments at xStocks, as this could very well shape the future of equity trading.

Disclaimer: The content may include the personal opinion of the author and is subject to market conditions. Do thorough market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.

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