Sui’s Strategic Move: Launching USDsui as a Game-Changer in Stablecoin Economics
On November 12, 2025, the layer-1 blockchain Sui made a significant announcement by launching USDsui, a native stablecoin developed in partnership with Bridge. This collaboration with Bridge, which was recently acquired by Stripe for a whopping $1.1 billion, allows Sui to leverage enterprise-grade infrastructure backed by traditional finance. By choosing Bridge as its stablecoin issuer, Sui positions itself to capture revenue generated from stablecoin activities, eschewing reliance on established players like Circle and Tether. This move not only solidifies Sui’s market standing but also reflects a broader shift across the blockchain space where multiple layer-1 blockchains are abandoning the traditional model of simply deploying existing stablecoins.
The Legitimacy of Traditional Finance in Crypto
The choice of Bridge as the issuer for USDsui underscores Sui’s strategic emphasis on the legitimacy of traditional finance. As a powerhouse in the payment processing domain, Stripe processed an impressive $1.4 trillion in payments in 2024. This acquisition equips Sui with regulatory expertise and a vast distribution channel, differentiating it sharply from crypto-native issuers like Ethena Labs. “This landmark product launch connects Sui’s native assets directly to global commerce, fintech, and traditional financial rails,” noted Adeniyi Abiodun, co-founder and chief product officer at Mysten Labs. It’s a bold move that indicates Sui is serious about integrating blockchain technology with traditional finance and regulatory structures like the GENIUS Act, which aims to establish a compliant framework for digital assets.
Interoperability and Customizable Stablecoin Features
USDsui is designed to be interoperable with other stablecoins powered by Bridge, including high-profile platforms like Phantom, Hyperliquid, and MetaMask. This interoperability will greatly enhance user experience and allow easier access to a broader set of financial tools. The Open Issuance platform that Bridge provides enables the custom deployment of stablecoins, which is a departure from simply bridging existing tokens such as USDC. It enables Sui to craft a tailored financial tool that meets the needs of its ecosystem. “Open Issuance eliminates the usual complexity and extended timelines associated with stablecoin deployment,” said Zach Abrams, co-founder and CEO of Bridge, highlighting the efficiency of the process.
Revenue Distribution that Benefits the Sui Ecosystem
Historically, the traditional model of stablecoins meant that transaction fees from activities would flow to issuers like Circle and Tether. However, Sui’s native approach with USDsui creates a significant financial opportunity. Between August and September 2025, the Sui network processed a staggering $412 billion in stablecoin transfer volume. By issuing its stablecoin, Sui ensures that the revenues generated from this volume return directly to the ecosystem. This strategy not only aids in funding network improvements and investment programs but also creates a robust economic model that encourages growth and sustainability within the Sui community.
The Evolving Landscape of Stablecoin Competition
The stablecoin arena has undergone rapid fragmentation in 2025, with numerous layer-1 blockchains launching their native dollar assets instead of merely relying on established tokens. Ethena Labs, for instance, has rolled out its Stablecoin-as-a-Service model across various platforms, including Sui with its suiUSDe stablecoin. Meanwhile, PayPal has expanded its PYUSD to encompass other blockchains like Solana and Stellar, following its initial launch on Ethereum. In tandem, Hyperliquid’s validators are in the process of selecting an issuer for USDH, aiming to manage a considerable reserve of $5.9 billion. Each issuer offers distinct advantages and trade-offs, catering to varied user needs—from the regulatory compliance of PayPal to the innovative yield-generating structures provided by Ethena Labs.
Conclusion: A Bright Future for USDsui and Sui’s Ecosystem
The launch of USDsui represents a profound shift not only for Sui but for the entire stablecoin landscape. By integrating traditional finance’s legitimacy with cutting-edge blockchain technology, Sui positions itself as a leader in the industry. This native stablecoin approach, coupled with the vast reach and capabilities of Bridge, promises to create new revenue streams that will benefit not just Sui but its users and stakeholders as well. As competition among blockchains intensifies, Sui’s forward-thinking strategy may well pave the way for future innovations in financial technology and blockchain interoperability. The potential for growth and investment within the Sui ecosystem is immense, making it an exciting space to watch in the coming years.
