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Home»Markets
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The Smarter Web Company Purchases an Additional $35 Million in Bitcoin, Bringing Total Holdings to 2,395 BTC

News RoomBy News RoomAugust 12, 2025No Comments5 Mins Read
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The Smarter Web Company: A Rising Player in Bitcoin Treasury Management

In a significant move, The Smarter Web Company, a UK-based web design and bitcoin treasury firm, announced its acquisition of an additional 295 BTC for approximately £26.3 million ($35.2 million). With this purchase, the company attains an average purchase price of £89,000 ($119,412) per bitcoin. This acquisition comes hot on the heels of the firm’s recent successful fundraise of £7.6 million from the placement of 3,452,086 new ordinary shares at roughly £2.21 each. The firm’s ongoing share subscription aims to reach a total of 14 million shares, with a new agreement anticipated once the current tranche is fully placed.

As of now, The Smarter Web Company holds a total of 2,395 BTC, acquired at an average price of £82,399 ($110,555) per bitcoin, amounting to a total investment of £197.3 million ($264.8 million). This strategic hold secures the company’s position as the top corporate bitcoin holder in the UK and places it in the top 25 worldwide, according to data from Bitcoin Treasuries. The current trading price for bitcoin stands at $118,917, making the company’s holdings worth approximately $284.8 million. This translates to an impressive paper gain of around 7.6%, totaling approximately $20 million.

Rapid Growth in Bitcoin Acquisitions

What sets The Smarter Web Company apart is its aggressive acquisition strategy. Recent data shows that the firm has purchased over 1,500 BTC in July alone, which has catapulted its ranking rapidly—from 36th to 23rd among the now 152 public bitcoin treasury companies. According to CEO Andrew Webley, the firm aims to break into the top 20 within the next few weeks. Its competitors, like Strategy and Riot Platforms, boast holdings of 628,946 BTC and 17,727 BTC, respectively, but The Smarter Web Company is determined to close the gap through strategic acquisitions.

The firm has adopted a unique performance metric known as "BTC Yield" to measure the effectiveness of its bitcoin acquisitions. BTC Yield indicates the percentage change over various periods, juxtaposing the company’s bitcoin holdings against its assumed diluted shares outstanding. Remarkably, The Smarter Web Company reported a staggering BTC Yield of 55,069% year-to-date, with a noteworthy 76% increase over the previous 30 days. As bitcoin continues to gain traction, such metrics will play a vital role in conveying the firm’s financial health to investors.

Unique Business Model and Future Plans

The Smarter Web Company excels in providing web design, development, and online marketing services while diversifying its revenue streams through setup fees, annual hosting fees, and monthly charges. Since 2023, the company has begun accepting bitcoin payments, reflecting its changing view on Bitcoin’s pivotal role in the future financial landscape. In April, the firm launched its bitcoin treasury policy, significantly altering its financial strategy to secure long-term value for shareholders.

Advisors like David Bailey and UTXO Management are pivotal in shaping the firm’s 10-Year Plan, which emphasises organic growth and selective acquisitions of bitcoin. This plan serves as a roadmap for maintaining the company’s growth trajectory and delivering substantial shareholder value, ensuring its sustainability in the increasingly competitive market of bitcoin and web design services.

Market Performance and Stock Valuation

The Smarter Web Company was listed on the UK’s Aquis Stock Exchange under the ticker SWC through a reverse takeover and initiated trading on April 25. Following the announcement of its bitcoin treasury strategy, the firm’s stock soared nearly 20,000% to £605 but later experienced a significant drop of 70%, reaching a low of £192.66 according to TradingView. At present, the stock trades at £224.50, down 0.3% on the day but up 9.5% over the past week.

Currently, the company’s market capitalisation stands at $415.2 million, and its market cap-to-net asset value (mNAV) ratio is around 1.46x, slightly trailing behind that of key rival, Strategy, which has an mNAV of 1.52x. This indicates a promising, albeit cautious, outlook for the firm as it continues to navigate the volatile cryptocurrency landscape.

Competitive Landscape and Future Outlook

As the landscape of public bitcoin treasury companies grows, competition remains intense. The top firms include Strategy, Tether-backed Twenty One, Adam Back-backed Bitcoin Standard Treasury Company, Riot Platforms, and several others, each with substantial BTC holdings. Despite the stiff competition, The Smarter Web Company is keen on maintaining a robust acquisition strategy to climb higher in the rankings. The existing focus on increased bitcoin treasuries positions the firm well to leverage the growing institutional interest in cryptocurrencies.

While challenges persist, The Smarter Web Company’s strategic focus on bitcoin acquisition, coupled with its web design and development services, places it in a unique position to attract long-term investors interested in both technological and financial advancements. CEO Andrew Webley’s ambition to move into the top 20 public bitcoin treasury firms reflects the firm’s aggressive growth strategy in a market that is maturing rapidly.

Conclusion: A New Era for The Smarter Web Company

The Smarter Web Company is carving out a unique niche in the burgeoning market of bitcoin treasury management while still maintaining its core business in web design and marketing. As the company continues to step up its bitcoin acquisitions and enhance its treasury policy, stakeholders can anticipate significant developments in its financial trajectory. With a robust roadmap ahead and their unique approach to merging traditional services with innovative financial strategies, The Smarter Web Company is certainly a name to watch in the evolving landscape of bitcoin investment and corporate treasury management.

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