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JPMorgan Predicts Bitcoin Could Hit $266,000 ‘Long Term’ as It Becomes More Appealing Than Gold

News RoomBy News RoomFebruary 5, 2026No Comments3 Mins Read
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The Future of Bitcoin: Could It Reach $266,000?

Bitcoin, the leading cryptocurrency, is currently facing various market pressures, yet analysts from JPMorgan maintain a long-term optimistic outlook. Despite recent declines, they suggest Bitcoin could eventually climb to $266,000. This projection emerges primarily from its emerging appeal as an alternative to gold, especially during uncertain financial climates.

Short-Term Pressures in the Crypto Market

Over the past week, crypto markets have experienced renewed scrutiny, primarily driven by a broader decline in high-risk assets, including technology stocks. Furthermore, traditional safe havens such as gold and silver have seen considerable corrections. The confidence of investors has taken a hit, especially following a significant $29 million hack of the Solana-based decentralized finance platform, Step Finance. With Bitcoin now priced around $65,600—nearly 10% down in a single day—analysts warn that the market’s current sentiment is weak.

Production Costs and Market Dynamics

Notably, Bitcoin’s recent downturn has resulted in its trading price falling below its estimated production cost of approximately $87,000. Historically, this production cost has acted as a soft price floor, offering some protection against further declines. Should Bitcoin remain undervalued for an extended period, less efficient mining operations may be forced out, lowering overall production costs. The implications here could be significant, potentially leading to a more volatile market environment if production adjustments occur.

Bitcoin Versus Gold: A Long-Term Perspective

Despite the immediate challenges, the analysis from JPMorgan introduces a more favorable long-term outlook for Bitcoin. As the cryptocurrency evolves in its role as a digital asset, it has become increasingly appealing compared to gold. Analysts noted a significant outperformance of gold compared to Bitcoin since October, accompanied by heightened volatility in gold prices. The current volatility ratio of Bitcoin to gold has dropped to a record low of 1.5, emphasizing that, when adjusting for volatility, Bitcoin may indeed be a more attractive investment option.

Market Cap Projections and Upside Potential

According to JPMorgan’s research, for Bitcoin to align its market capitalization with private-sector investments in gold (estimated at around $8 trillion), its price would need to hit $266,000. While the analysts describe this target as unrealistic for the current year, it underscores Bitcoin’s long-term potential for growth, especially as investor sentiment shifts. In a previous report, they outlined a target of $170,000 over the next 6–12 months, but the revised estimate reflects longer-term expectations and broader market adjustments.

Current Market Sentiment and Future Implications

Even amidst the market’s volatility, liquidations in crypto derivatives have not been as severe as during previous downturns, suggesting some resilience among investors. Investment flows into Bitcoin exchange-traded funds (ETFs) have indicated a trend of outflows, especially from Ethereum ETFs, revealing greater vulnerability among alternative cryptocurrencies. Additionally, the recent contraction of stablecoin supply is indicative of cautious investor behavior; however, this should not be interpreted as a complete withdrawal from the crypto market. Analysts suggest it is likely a natural response to the reduced market cap, implying a cyclical return to normal market ratios may occur.

Conclusion

In conclusion, while Bitcoin faces immediate challenges, its long-term potential remains significant, especially when compared to gold. With analysts projecting a possible rise to $266,000, the allure of Bitcoin as a hedge against economic uncertainty continues to grow. As market dynamics evolve and investor sentiment improves, Bitcoin may solidify its role not only as a leading digital currency but also as a formidable alternative to traditional gold investments. The coming months will be crucial in shaping the path ahead for Bitcoin, and vigilant investors should keep an eye on both market trends and shifting sentiments within the sector.

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