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“Big Orange”: Michael Saylor’s Strategy Acquires Additional 13,627 Bitcoins for $1.25 Billion After MSCI Indexing Decision

News RoomBy News RoomJanuary 12, 2026No Comments4 Mins Read
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Bitcoin Treasury Company Strategy Expands Holdings: A Comprehensive Overview

Bitcoin, the leading cryptocurrency, continues to draw substantial interest from institutional investors, with Strategy, a prominent Bitcoin treasury company, making significant moves to bolster its BTC holdings. Recently, the company acquired an impressive 13,627 BTC for approximately $1.25 billion between January 5 and January 11, with an average purchase price of $91,519 per bitcoin. As reported in a filing with the Securities and Exchange Commission (SEC), this acquisition brings Strategy’s total Bitcoin holdings to 687,410 BTC, which translates to a staggering market value of approximately $62.3 billion. Given the average purchase cost of $75,353 per bitcoin, this investment has yielded around $10.5 billion in paper gains at current market prices, significantly impacting its overall strategy in the cryptocurrency landscape.

Funding and Sales Strategy

Strategy’s recent Bitcoin acquisitions were funded through at-the-market sales of its Class A common stock (MSTR) and perpetual Stretch preferred stock (STRC). Notably, last week, the firm successfully sold 6,827,695 MSTR shares for an impressive figure of approximately $1.13 billion. As of January 11, the firm reported having $10.26 billion worth of MSTR shares still available for issuance under this program. Additionally, Strategy sold 1,192,262 STRC shares for around $119.1 million, with $3.92 billion of STRC shares also remaining in the bank. These strategic moves underline the company’s intention to optimize its capital structure while continuing its aggressive Bitcoin acquisition stance.

Diverse Stock and Equity Strategies

Strategy employs a mix of perpetual preferred stocks—STRK, STRC, STRF, and STRD—to diversify its financing efforts. Each of these has distinct risk-reward profiles designed to appeal to a wide range of investors. For instance, STRD offers a 10% non-cumulative dividend but carries the highest risk, whereas STRK is convertible with an 8% non-cumulative dividend, balancing risk and potential equity upside. Meanwhile, STRF is conservative, offering a 10% cumulative dividend, while STRC features adjustable monthly dividends aimed at maintaining its value near par. All these strategies reflect an ambitious plan to raise a total of $84 billion for Bitcoin acquisitions through equity offerings and convertible notes by 2027, an increase from its original $42 billion target.

Market Challenges and Competitor Landscape

Despite the ambitious growth strategy, Strategy is not alone in navigating the complexities of the Bitcoin landscape. According to Bitcoin Treasuries data, 194 public companies have adopted some form of a Bitcoin acquisition model. Competitors such as Marathon Digital Holdings (MARA), Tether-backed Twenty One, and several others have accumulated significant Bitcoin holdings, adding more competition in an increasingly saturated market. However, many of these companies have recently seen a decline in their market values compared to previous peaks, with Strategy itself experiencing a drop of 67%. As it stands, the company’s market-to-net asset value (mNAV) ratio is around 0.81, indicating that its market capitalization is below the value of its Bitcoin holdings, underscoring the volatility and challenges in the cryptocurrency sector.

Advocacy for Digital Assets

In December, Strategy played a proactive role in advocating for digital asset treasuries (DATs) by urging major index providers like MSCI to reconsider proposals that could restrict the inclusion of companies with substantial digital assets in global equity benchmarks. Alerts about possible changes had sparked apprehension within the industry, as such a move could lead to significant index churn and contradict the U.S. government’s efforts to encourage innovation in digital assets. MSCI eventually decided against immediate removal of DATs from its index products during its January rebalancing but indicated that more reviews would occur, especially ahead of its next quarterly assessment in May.

Recent Market Performance

Following MSCI’s decision, Strategy’s stock experienced a slight rebound, up 1.8% to $157.33, showcasing resilience in a generally difficult market environment. However, fluctuations in stock prices remain common, with a significant 5.8% drop on one Friday nearly negating gains made earlier in the week. Currently, MSTR shows modest upward movement in pre-market trading on Monday, suggesting mixed sentiment among investors as they navigated recent developments. Despite the volatility, the overall sentiment around Bitcoin remains strong, primarily driven by institutional interest and strategic acquisitions by major players like Strategy.

In summary, Strategy’s recent Bitcoin acquisition maneuvers illuminate both the potential and challenges intrinsic to the cryptocurrency investment landscape. With a mixture of innovative equity strategies and advocacy for the digital asset sector, the company is positioning itself for long-term success. Yet, it must remain vigilant given the volatility of the cryptocurrency markets and pressures from an evolving regulatory and competitive environment.

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